Our company is built on the following core values:
We embrace all the cultures of the African continent and this is evident in our brand and the kinds of stories we produce. Our works reflect African experiences, realities, possibilities and potential. We are deeply committed to contributing our quota to Africa's development.
With passion, we go the extra mile to ensure that all our concepts are crafted with a child’s perspective in mind. Our goal is for our products to delight and inspire the imaginations of our audience.
We embrace unconventional and out-of-the-box thinking in our operations. In our problem solving, we relentlessly pursue inspired options to a practical end. In our production, we desire more for all our stories and aspire to raise the bar in the marketplace.
We work to touch as many children as possible with the stories we produce. We want our work to make a difference in the lives of the children we reach.
When people see our work they can feel that we have completely put our hearts into it. We deliver the best we possibly can.